Unboxing videos, though made popular by YouTube, can now be seen on almost all social media platforms. Influencers have also played an important role in popularizing unboxing videos as they promote brands that they collaborate with.
While all of you are aware of unboxing videos, only a few truly realize their true potential. Unboxing videos can be used to do a lot more than just show how a product looks in real life.
In fact, if used right, unboxing videos can help create product awareness, promote seasonal deals, boost engagement, and more.
So, how should you use unboxing videos for your brand?
That’s what you will find out in this post. Here are six of the best ways to use unboxing videos to achieve different goals.
Ready to find out what these are?
Keep reading.
1. Use Outstanding Packaging to Wow Your Customers
One of the key reasons why users watch unboxing videos is to see what a product looks like in reality, as pictures can often be misleading. When someone unboxes a product in a video, you can see exactly what you will receive if you order the same product.
This is an opportunity for you to wow your customers with unique, branded packaging. Make unboxing a unique and good experience for your customers and use unboxing videos to capture it.
Wondering how to do that?
Here are some packaging tips to get you started:
- Use branded boxes (with brand colors and logo), instead of boring brown boxes
- Add personal notes to bring a smile to your customers’ faces
- Use good-quality and visually appealing packaging paper, stuffing, etc.
- Add free samples or gifts to make your customers happy
- Use eco-friendly packaging materials and promote this fact
Try these packaging tips and provide a great unboxing experience to your audience through your unboxing video. This should make them want to buy your product even more.
2. Show How to Do the Initial Set Up for Your Product
Some products, especially technology-related products, require some initial setup before you can start using these. For such products, you can use unboxing videos in the form of a tutorial to teach your customers exactly how to set up your product and start using it.
Whether it is a mobile phone that requires some initial setup or a piece of furniture that requires some assembly, unboxing videos are a good way to educate your customers. It increases your eCommerce sales as well as brand awareness.
For example, whenever a new iPhone is launched, YouTube is flooded with unboxing videos and guides that tell new users how to set it up to get the best results. Here’s an example of one such unboxing and setup video.
Image Source: YouTube
3. Hire Influencers to Create a Buzz Around a New Product
If you are planning to launch a new product, you can send samples to popular influencers in your field and ask them to create unboxing videos. Given that the product is not available in the market, these videos will generate curiosity and buzz around your product launch.
Influencers are more than happy to get early access to products and most would make an unboxing video simply in exchange for receiving a free product. So, you can send out samples to multiple influencers to run a whole buzz marketing campaign. The more influencers create such videos to talk about your product launch, the more publicity it will generate.
Hire an agency to find and work with the right influencers for your brand. After all, working with wrong influencers can do more harm than good.
Finding this post useful so far?
Keep reading to find out three more cool ways to use unboxing videos for your brand.
4. Tell Prospective Customers How to Use Your Product
This is one of the classic uses of unboxing videos that brands have been doing for years. You simply create an unboxing video to detail product features and show prospective customers how to use them.
These kinds of videos are especially useful for products that can be used in multiple ways. In such cases, you can turn your unboxing videos into full-fledged tutorials and how-to videos.
Here’s an example of how to combine an unboxing video with a how-to video to inform and educate your prospective customers.
Image Source: YouTube
5. Create Unboxing Videos for Products with Seasonal Offers
This basically refers to simple unboxing videos but aimed at promoting seasonal deals and offers. Maybe you are running a bundle offer where you offer two products together at a discounted price and would like to show prospects exactly what they will get.
You may even come up with holiday-themed products and packaging and use unboxing videos to generate interest in those. Or maybe, you simply want to promote ongoing deals and discounts in a subtle way by having influencers unbox your products in their haul videos.
Basically, if you want to generate more sales through your seasonal offers, you can use unboxing videos to do that. You can use good video-making tools to quickly create, edit, and post as many unboxing videos as you want.
6. Livestream Your Unboxing Videos and Answer Questions in Real-Time
Who says unboxing videos need to be pre-recorded?
You can stream your unboxing videos and answer any customer questions in real-time. Live videos provide the advantage of being able to talk to your customers in real-time.
If they have any questions or concerns, they can share them right away using comments. You can address each of these live, as you unbox your product. So, include live unboxing videos in your content plan, if you haven’t yet.
What Is the Next Use Unboxing Videos?
Unboxing videos can solve multiple purposes and are powerful marketing tools for any brand and can help in creating a better marketing plan. Use these tips to leverage unboxing videos in various ways to achieve different goals.
So, what are you waiting for?
Create your first or next unboxing video right away and don’t forget to use a high-quality camera for all your video marketing campaigns. All the best!
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a Google Analytics and Google Ads certified professional.
He has scaled an agency from 5-figure to 7-figure income in just two years. He has increased leads by 10X, conversion rate by 2.8X, and traffic to 300K per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnel, and LinkedIn.
He contributes to reputable publications like HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch, and many more. He leverages his experience to help SaaS businesses, influencers, local businesses, and ecommerce brands grow their traffic, leads, sales, and authority.
The post 6 New Ways to Use Unboxing Videos for Your Brand appeared first on Infographic B2B.
